The Macallan 6 pillars

The Macallan has put together a series of videos that describe the 6 pillars that encapsulates their malts. I think this is a great series of educational and brand-oriented videos.

In the first video of The Macallan’s Six Pillar Series, we introduce The Spiritual Home.

In the second installment of The Macallan’s Six Pillar Series, we introduce our curiously small stills. At The Macallan we boast the smallest spirit stills on Speyside and, in the case of our stills, size really does matter!

In the third installment of The Macallan’s Six Pillar Series, we introduce the Finest Cut.

Our exceptional oak casks really set us apart from others in the single malt whisky industry and have become the defining factor for The Macallan. So much so that we believe that as much as 60% of the flavour and character comes from the wood. When the new make spirit interacts with the oak casks it imparts the rich and natural diversity of colour throughout the range of The Macallan.

In the fifth installment of The Macallan’s Six Pillar Series, we introduce our natural colour.

Our final Pillar is ‘Peerless Spirit’

By putting together the previous Six Pillars with exceptional attention to detail, we are able to create our stunning single malt. Taking the mastery of spirit making with the mastery of wood, these forces come together in every drop of The Macallan.

Be it the spirit itself that is peerless, or the spirit of the people who make it, it’s special, it’s different and the Six Pillars you have got to know over the last few weeks tell the story why this is. Please enjoy The Macallan and share your precious moments with us.

 

Short URL: http://whiskymag.co.za/digital/?p=476

Posted by on Aug 29 2011. Filed under Brand Focus, Video. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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