Category archives for: Brand Focus

GLENFIDDICH ANNOUNCES SEARCH FOR THE WORLD’S MOST EXPERIMENTAL BARTENDER

Global competition champions co-creation and collaboration to ignite creativity Glenfiddich, the world’s most awarded single malt Scotch whisky, has launched a hunt to find the world’s most experimental bartender. This global search aims to recognise and reward maverick individuals who collaborate with artists outside of the traditional drinks world in order to create a more […]

THREE SHIPS WINS WORLDWIDE WHISKY TROPHY

The Three Ships 10 Year Old Single Malt has become the first South African whisky to be awarded the Worldwide Whisky Trophy and a gold outstanding distinction at the annual International Wine and Spirit Competition (IWSC) held in London.  In a second round of blind tastings, the gold winners from all the participating countries with […]

New look for Talisker

talisker whisky package

TALISKER™, the celebrated Single Malt Scotch Whisky from the Isle of Skye, is being given a new family identity as it continues to grow in markets around the world. The single malt whisky itself has, of course, not changed. What’s new? Powerful maritime photography on the new outer cartons and more prominent maps of Skye […]

The Macallan 6 pillars

The Macallan has put together a series of videos that describe the 6 pillars that encapsulates their malts. I think this is a great series of educational and brand-oriented videos. In the first video of The Macallan’s Six Pillar Series, we introduce The Spiritual Home. In the second installment of The Macallan’s Six Pillar Series, […]

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