Category archives for: Brand Focus

The annual South African Whisky Awards – Entries open…

South African Whisky Awards

In South Africa, whisky is growing in popularity and appeal by leaps and bounds. The country already occupies the number five spot in the world in terms of both value and volume. We realise there is a need to recognise the achievements of individual whiskies and brands within the local market. To that end, Whisky [...]

The Black Jack – Jack Daniels Whiskey

blackjackfeature

For 101 of its 146 years of operation, sales of its Tennessee sour mash whiskey directly from its distillery have been banned ‒ because Lynchburg, home to Jack Daniel’s, is a dry county. Dave Hughes meanders down memory lane. It was in 1984, following the Olympics in Los Angeles that was so memorable for South [...]

New look for Talisker

talisker whisky package

TALISKER™, the celebrated Single Malt Scotch Whisky from the Isle of Skye, is being given a new family identity as it continues to grow in markets around the world. The single malt whisky itself has, of course, not changed. What’s new? Powerful maritime photography on the new outer cartons and more prominent maps of Skye [...]

Bushmills Challenge – Find the Craic

bushiesbarrel

What a great day out with Bushmills on the 8th of December 2011. The two SA legends that won the Bushmills Challenge in Ireland brought some of the fun home for us. Colum Egan, Master Distiller was on standby as all-round judge and host. I thought I’d share a video with you from the event. [...]

The Macallan 6 pillars

The Macallan Single Malt Group

The Macallan has put together a series of videos that describe the 6 pillars that encapsulates their malts. I think this is a great series of educational and brand-oriented videos. In the first video of The Macallan’s Six Pillar Series, we introduce The Spiritual Home. In the second installment of The Macallan’s Six Pillar Series, [...]

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