Ballantine’s unveils the world’s most aspirational Scotch whisky to achieve founder’s vision
Ballantine’s, the No 1 ultra-premium whisky in Asia Pacific, is celebrating craftsmanship and expertise with the global launch of Ballantine’s 40 Year Old; its most exclusive blended Scotch whisky ever created.
Ballantine’s 40 Year Old has been created to fulfil founder George Ballantine’s aspiration to produce the most exceptional and exquisite whisky “only when the time is right.” Using small amounts of a rare inventory of aged whiskies, Master Blender Sandy Hyslop has blended together, by hand, a unique luxury Scotch in the famed Ballantine’s style.
A permanent expression within the Ballantine’s award-winning range, only 100 bottles of this extremely rare whisky will be released globally each year. Individually numbered bottles will be priced at a minimum US$7,000 in recognition of the exceptional quality of the whisky, the craftsmanship of the blend and its bespoke packaging.
Ballantine’s 40 Year Old was initially introduced into Korea – the brand’s leading Asian market – in March 2012 at a gala dinner attended by 240 media and VVIP consumers. The global rollout will continue with Asia Duty Free from September, followed by other significant prestige Scotch whisky markets in Asia.
Ballantine’s Master Blender Sandy Hyslop comments: “This 40 Year Old blend is something I believe George Ballantine would be proud to put his name to. It has been an honour to realise his aspiration and to contribute towards this significant moment in the history of Ballantine’s Scotch whisky”.
Ballantine’s Global Brand Director Peter Moore concludes: “Ballantine’s 40 Year Old epitomises everything Ballantine’s Scotch has stood for since the days of George Ballantine. The culmination of a unique heritage of producing high aged whiskies, Ballantine’s 40 Year Old will appeal to those who appreciate the experience of tasting such an exceptional whisky which is a unique part of Ballantine’s history.”
Presented in a wooden cabinet, the Ballantine’s 40 Year Old bottle features an etching of the Ballantine’s crest alongside Sandy Hyslop’s signature. World-renowned British silversmith Richard Fox has expertly crafted five sterling silver elements to complete the elegant presentation – the stopper, collar, seal, label and base cup, which are each individually hallmarked by the London Assay office, the mark of silver quality for more than 700 years.
Ballantine’s 40 Year Old is a 43% ABV blended Scotch with notes of pears in syrup, rich fruitcake, cinnamon and root ginger on the nose. The liquid has a complex and fruity character and a round, smooth and perfectly balanced body that imparts flavours of toffee and sweet red apple. The finale, Ballantine’s 40 Year Old’s extraordinary finish, is significant and long lasting.
Colour: Deep and intense
Nose: Rich; Bursting with flavours of ripe pears in syrup, intermingled with rich fruitcake; A hint of cinnamon and root ginger in the background
Taste: Incredible depth; Exceptional multi-layered flavours of rich toffee and sweet soft red apple
Finish: Delightful finish that last an incredibly long, blissful time.
An exceptional Scotch whisky.
Incredible depth; Complex and fruity in the extreme; Perfectly balanced. A true reflection of the devoted skills and dedicated craftsmanship focused on its creation for over 40 years.
Ballantine’s is the No 1 ultra-premium Scotch whisky in Asia Pacific and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information visit www.chivasbrothers.com