Following a successful collaboration with TEDGlobal in 2011 and TED 2012 earlier this year, Dewar’s are proud to announce a 3-year partnership with TED, launching at this year’s TEDGlobal conference in Edinburgh, Scotland.

The conference brings together renowned international speakers from a wide array of fields including technology, science, academia, entertainment and design, including visual affects guru Robert Legato (Avatar) and singer/songwriter Macy Gray. Dewar’s will be served up during the week at hosted events, included in that is the exclusive after party at The Caves, an intimate venue in the heart of Edinburgh where TEDGlobal delegates will be treated to live music from globally celebrated artists.

Earlier this year Dewar’s partnered up with TED, the non-profit organisation dedicated to “Ideas Worth Spreading” to showcase the brand new Dewar’s Hub, a revolutionary interactive experience that distilled and visualised real time Twitter conversations. Fusing beautiful visuals with incredible Kinect technology, the Dewar’s Hub allowed users to play with real-time TED conversations projected on a plinth, where you could then sort through tweets using hand motion detection and literally be part of the conversation.

“We’re partnering with Dewar’s over the next three years to focus on collaborations that grow our collective vision of exploring and spreading great ideas,” said Ronda Carnegie, Head of Global Partnerships at TED.

Tom Swift, Global Marketing Manager, Dewar’s, said: “Dewar’s is extremely proud to announce its 3-year partnership with TED. Through this collaboration, we will demonstrate our commitment to innovation and ideas, ensuring we continue to push the boundaries of creativity. We’ve got exciting plans for TEDGlobal 2012 and are looking forward to bringing them to life.”

Founded in 1846 by John Dewar, DEWAR’S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR’S White Label, the top selling Blended Scotch Whisky in the USA, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR’S 12 Years Old, DEWAR’S 18 Years Old & the exclusive DEWAR’S Signature. These whiskies are crafted using the DEWAR’S double-ageing process. Pioneered by DEWAR’S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; an extra step that is simply worth doing. A taste that wins medals and applause, making DEWAR’S one of Scotland’s most awarded whiskies.

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About TED
TED is a non-profit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.

TED’s media initiatives include www.TED.com, where new TEDTalks are posted daily, the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide, and TEDBooks, short e-books by speakers that elaborate on a single idea originally presented on TED’s stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.